All about Lincoln Motor Company
The Lincoln Motor Company is a branch division of Ford Motor Company that sells luxury cars. Although the Lincoln cars are mainly sold in the US, it has also found a market in the Middle East, China and South Korea. These are the new and current Lincoln car models: two sedans – Continental and MKZ, three crossover utility vehicles – MKC, MKT, MKX, and a sport utility vehicle – Navigator.
Henry Leland and his son, Wilfred, founded the Lincoln Motor Company in August 1917 and named his company after Abraham Lincoln, who was the 16th US president. Because it was World War I when the company started, the primary source of income was through military contracts, where the company co-assembled Liberty V12 aircraft engines, using cylinders supplied by Ford Motor Company together with Buick, Cadillac, Marmon, and Packard. The Lincoln Model was the company’s main brand, luxury car, but when the war ended, the company, after experiencing financial issues, shifted to automobile production. After producing 150 luxury cars, the company was forced into bankruptcy and was sold to Ford Motor Company for $8,000,000. It was an advantage acquisition of Lincoln by Ford Motor Company, whose luxury cars didn’t sell well, but with the merging of Lincoln and with a new nameplate, their luxury cars have become top rivals along luxury cars in the market at that time. By the time that Lincoln has been considered a subsidiary of Ford Motor, new Lincoln H-series were made in car versions of sedan, coupe, and limousine and all installed with the Lincoln V12 standard equipment.
Edsel Ford, co-founder of Ford Motor, was personally involved in the making of the Lincoln Continental in 1940, which was considered at that time a personal luxury car.
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In 1945, the car models Continental and the Zephyr-based range were produced from the merging of Lincoln and Mercury by Ford Motor. On December 2012, Ford Motor changed the name of the Lincoln division to Lincoln Motor Company, after the cancellation of the Mercury division.
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Due to the success of their all-new MKC crossover, sales have increased in these consecutive years: 16% in 2014, 7% increase in 2015 and 10% increase in 2016.
In 1927, Lincoln had a greyhound attached as the hood ornament and in the 1930s, they used a coat of arms with a red cross in the center and a knight’s helmet at the top as the official emblem. As branding became an important factor for car identity, Lincoln’s branding has been changing through the years and the introduction of the coat of arms somehow coincided with the coat of arms of Ford Motor’s new line-up of car models, of which after sometime the current brand image has emerged as the framed, four-pointed star that is currently use now.