Tag: electronic cigarette

Consumers Share the Top Reasons Why They Use E-Cigarettes

As described by The Guardian, e-cigarettes are a consumer-led revolution. A revolution that has led to a community of individuals who now define themselves as ‘vapers’; a level of support from users no other route of smoking has ever experienced. So, what draws consumers to e-cigarettes? What are the reasons they choose this option? A recent study has shed some light on this.

The International Journal of Environmental Research and Public Health put together a study with the aim of exploring the reasons why consumers started using e-cigarettes. The research discovered the following:

  • Curious about the product (53%)
  • Friend or family member used e-cigarettes (34%)
  • Hopeful e-cigarettes would help stop/reduce smoking (30%)
  • Belief that e-cigarettes are less harmful than regular cigarettes (29%)
  • E-cigarettes are allowed in places smoking is not (26%)
  • Belief that e-cigarettes are less harmful to others (23%)
  • Started using because of price or free samples (0.4%)
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